Privacy Policy

Last updated: June 6th 2026

1. Overview
The Color Card ("The Color Card," "we," "us," or "our") is a business and digital tool/resource brand for the needlepoint community. We offer website-based tools, guides, and resources to help stitchers compare thread colors, plan projects, and make more confident stitching decisions. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, use our tools, sign up for emails, contact us, make a purchase, or use member-only features.

2. Information We Collect
Information we collect directly from you may include:
- name
- email address
- account or login details
- billing or customer information
- contact form submissions
- feedback, tool requests, and issue reports
- optional support payment notes or messages, if you include them

Information we collect automatically may include:
- device and browser information
- IP address or approximate location
- pages viewed and actions taken
- analytics data
- cookie data
- referral or source information

We may also receive information from third-party services you use to interact with our site.

3. How We Use Information
We use information to:
- provide and manage access to our tools, resources, and account features
- process purchases and payments
- send transactional emails and account-related notices
- send newsletter or marketing emails if you opt in
- respond to support requests, feedback, and reports
- improve our tools, website experience, and content
- troubleshoot errors or reported issues
- understand how the website is used
- prevent misuse, fraud, unauthorized access, scraping, or abuse

4. Payments and Optional Support Payments
Payments may be processed through trusted third-party providers such as Stripe, PayPal, Squarespace Payments, or similar processors. The Color Card does not directly store full payment card details.

If you use a "Buy Me a Skein of Thread" link or a similar support tip link, The Color Card may receive limited transaction details such as your name, email address, payment amount, payment date, and any message or note you choose to include. These are optional business support payments, not charitable donations.

Payment processors may collect and process payment information under their own terms and privacy policies.

5. Cookies and Analytics
We use cookies and similar technologies to support site functionality, account access, analytics, and performance. Cookies may also help us remember preferences, maintain sessions, and understand how people use the site. For more detail, please review our Cookie Policy.

We may use analytics tools to help us understand site traffic, page performance, and general usage patterns.

6. Third-Party Services
We may use third-party services to operate our website and business, including:
- Framer or another website host
- payment processors
- email and newsletter providers
- analytics tools
- form tools
- affiliate or partner platforms, if used in the future

These third parties have their own privacy practices, terms, and policies.

7. How Information Is Shared
We do not sell personal information in the ordinary sense.

We may share information with service providers that help us operate the website, process payments, send emails, provide access, analyze usage, maintain security, or comply with legal obligations. We may also share information if required by law, to protect our rights, or to address fraud, misuse, or security concerns.

8. Email Communications
If you sign up for our newsletter or marketing emails, you may unsubscribe at any time. Transactional or access-related emails may still be sent when needed, such as account notices, purchase confirmations, support replies, or important service updates.

9. Data Retention
We keep information for as long as needed for business, legal, tax, support, security, and operational purposes. Retention periods may vary depending on the type of information and why we collected it.

10. Your Choices
You may:
- unsubscribe from marketing emails
- manage cookies through your browser settings
- contact us to request updates, corrections, or deletion where applicable
- contact support with privacy questions or concerns

11. Children's Privacy
The Color Card is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

12. Security
We use reasonable measures to protect personal information, but no online system can be guaranteed completely secure. Please use caution when sharing information online.

13. International Visitors
If you access The Color Card from outside the United States, your information may be processed in the United States or through third-party providers that operate in other countries.

14. Updates to This Policy
We may update this Privacy Policy from time to time. If we make changes, we will update the date at the top of this page. Continued use of The Color Card after changes are posted means you accept the updated policy.

15. Contact
For privacy questions, contact: compliance@thecolorcard.com